Crucial Instagram Statistics In 2022: Everything You Need to Know

With updates rolling in, you must be aware of some key Instagram statistics in 2022 to stay ahead. You will agree that the photo-sharing application has come a long way since its launch.

The app has such an enormous user base that staying updated on the latest trends is how you win.

2022 brought many updates to Instagram, making it better, and let us not forget the changes in algorithms as well. The crucial statistics to be aware of range from the active users, usage rates, and which contents perform better to brand engagement. Knowing the results will position you for improved engagement as a business, taking away much of the stress.

The new updates may have reaffirmed its position as a global leader in social media, but things get even trickier. Fortunately, you will learn about the most crucial aspects to look out for as we go further in this article.

Core Instagram Statistics In 2022

Instagram surpassed 2 billion monthly active users in 2021, which is, by all means, an impressive figure. Nevertheless, let us explore its current and most crucial statistics in 2022.

  • 230 million of Instagram’s users are from India.

  • Over 70% of Instagram’s users are under the age of 34.

  • Approximately 500 million Instagram users log into their accounts daily.

  • Instagram users spend an average of 53 minutes on the platform per day.

  • The average post engagement rate on Instagram is 0.67%.

  • On average, people upload 4 to 5 Instagram posts, stories, or reels per day.

  • Carousel-style posts garner more engagement than image and video posts.

  • Roughly half of the people who see a business ad on Instagram click to visit the website for the product or service.

  • Businesses that included product tags in their posts and ads received more interest.

  • Single-image business posts were engaged 53% of the time.

  • Cristiano Ronaldo remains the most-followed person on Instagram, with over 451 million followers.

Instagram Statistics In 2022

Instagram is a massive platform available on almost all operating systems. The figures are overwhelming, and we expect nothing less from a platform of such magnitude.

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Nevertheless, we have categorized them for easier and quicker comprehension. They are as follows:

  • Number of Instagram Users
  • User Patterns
  • Content Engagement
  • Adverts Engagement

Here are its figures from the first half of 2022:

1. Number Of Users

This photo-sharing app has established unshakable popularity for itself. The following figures further explore its user base:

Number Of Active Users

Instagram currently has a user strength of over 2 billion people, which is projected to increase in the coming years. However, that figure accounts for a tiny percent of people worldwide with access to the internet. It ranks as the fourth most popular social media platform in January 2022, reaffirming those figures.

The Country With The Most Users

Instagram’s reach transcends continents, but some regions have a more significant concentration of users than others. India ranks as the country with the most active accounts, boasting over 230 million users. The United States follows second, with 160 million active users, slightly above half of India’s.

Age Bracket Of Most Users

People below the age of 34 accounted for more than half (70%) of the global users. Within that range, men between 25 and 34 took 17.1%. The most engaged age bracket continued from 25 to 18, with men still taking the lead over women.

2. User Patterns

User pattern is one of the crucial Instagram statistics in 2022 to be aware of. We will look at the number of logins and hours spent on the platform.

Number Of Logins

Instagram might have over 2 billion users globally, but not all of them log in to their accounts daily. That is well above 500 million people, revealing how engaging the platform is among other social media.

Hours Spent Online Daily

Globally, users spend almost 147 minutes daily on various social media platforms. Instagram sees an average user spending about 53 minutes on the platform daily, less than TikTok and Facebook.

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3. Content Engagements

The daily engagement of over 500 million users on this social media platform gives an idea of its reach. However, a platform must have good content before it can win over such a large following. That takes us to the following Instagram statistics in 2022.

Post Engagement

Despite its massive daily active users, Instagram’s engagement rates fell 30% from last year’s 0.98% across all industries. The rate for the first half of 2022 averaged 0.67%, with the higher education industry getting the most engagements.

Post Per Week

While engagement dropped by 30% in 2020, the number of posts per week increased by 20%. The platform recorded an average rate of 4.55 posts per week across all industries.

Notwithstanding, sports teams were the top industries to drop posts on their timelines. Of course, this figure includes posts to Stories and Reels.

Posts With Highest Engagement

You will love this one as it is one of the most crucial Instagram statistics in 2022. Knowing which types of posts drive more engagement on the platform is vital.

Leaving out the stories and reels, Instagram allows three types of posts: image, video, and carousel. While utilizing all three is the best strategy, you want to focus on the most effective approach.

Carousel led the pack in terms of engagement per impression, regardless of the number of followers. Smaller accounts tend to have more noticeable stats regarding engagement per impression.

4. Advertisement Engagement

If you hope to improve your business, ad engagement should be among your top Instagram statistics in 2022. Like posts, specific ads tend to generate more attention than others. 

Let’s take a closer look at the figures.

Website Visits

About 50% of global users visited a product or service website after seeing a post on Instagram in the first half of the year. That makes the platform effective in driving traffic to your website, with the potential to close more deals. Nevertheless, certain ad copies had better results.

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Product Catalog And Tags

You could spend hours creating a business profile, organizing your product catalog, and adding details, images, and videos. However, visibility and engagement would still be low.

Businesses that use product tags tend to have more product or service visibility. You can place these tags on your videos, posts, or reels. Also, the tags will help your products appear in the Instagram Shop tab and other shopping surfaces.

Brand Post With The Most Engagement

Although 75% of brand posts on Instagram were single image uploads, some marketers believed that video was more effective. However, 53% of the images obtained the needed reach, making images seem more compelling.

Businesses And Influencers

With Instagram influencers, you can either go big or small. Micro-influencers usually have a few thousand to tens of thousands of followers, unlike celebrities with millions. However, they are often more knowledgeable about niches than their more famous counterparts.

You can use the search button to search for influencers by niche or use hashtags. Either way, you will have a list of the most prominent options.

To round up our crucial Instagram statistics in 2022, here is a brief list of the most followed accounts:

  • @Cristiano
  • @Kyliejenner
  • @Leomessi
  • @Selenagomez
  • @Therock
  • @Arianagrande
  • @Kimkardashin


Interestingly, carousels get the most engagement, ahead of videos and single-image posts. Also, those with fewer and more targeted posts tend to enjoy the higher engagement. That said, more changes may come as Meta continues to improve the platform.

This information will guide you in your marketing campaigns or personal pursuits. Knowing the Instagram statistics in 2022 is your ticket to knowing what works on the platform and the changing algorithms.

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